Screen Shot 2015-10-17 at 10.43.21It’s not news anymore that the PC industry is doing badly. Just earlier in this year in July figures were released that overall PC sales were dropping 10-12% every year, whereas Mac sales were surging ahead with 5-6% extra market share in the second quarter of 2014 and 7.8% in Q2 2015. In fact Lenovo, HP and Dell haven’t done that well. Dell had a negative growth of -8.7% ad HP had 10.4%.


This is something that Microsoft wants to sort out. With a fresh face for the company with Windows 10 and brand new laptops with Surface Book and Surface Pro 4 as well as new innovative laptops and 2-in-1 devices from OEMs the PC industry may be able to rise again. Microsoft is certainly hoping so as together with the main PC makers: Dell, HP and Lenovo as well as Intel a new ad campaign has been launched to bring the PC back into the limelight as people are tending to move away from desktops and laptops in favour for faster tablets, mainly the iPad and smartphones.

For businesses it’s a different story, in that sector traditional PCs will continue to stay popular, but with the recent IBM and Apple deal, it might not always stay that way.

The adverts

So Microsoft along with Dell, HP and Lenovo and Intel are launching a campaign named “PC Does What!?” which will heavily focus on the new hardware and what capabilities it has. This is also the first time that any companies from the PC industry have collectively launched a advertising campaign together.

All five CEOs spoke together during a webcast and discussed the adverts and that the discussion was originally launched back in June.

“An industry that sells a couple hundred million PCs a year is not a dying industry,” said Karen Quintos, the chief marketing officer at Dell, during the Webcast. “The role of the PC is so fundamental—how you learn, how you interact. It’s our time to highlight that to customers.”

Below are the adverts;