The filters that Snapchat added to the app back in November have proved extremely popular, it was reported that the company was selling around 10,000 lenses every day, but for some reason Snapchat has made the decision to close down the store on Friday 8th Jan, in order to focus more on the advertising side. Even with the story closing, companies such as Beats will still have exclusive lenses, which they are paying for.

The lenses were effectively layers whch allowed users to add things such as rainbows or ski masks super imposed on their face, but Snapchat will allow companies to pay for sponsored lenses which will be free for users. Lenses which have already been purchased will still be avaible, but some of them will just be free.